Search Engine Marketing
The purpose of Search Engine Marketing (SEM) is to increase a website’s visibility in search engine result pages (SERPs). Search engine marketing campaigns will improve the visibility of your site through the use of paid placement, contextual advertising and improved natural search engine rankings through Search Engine Optimisation (SEO). The dynamic team here at AUS-IP will create an industry-leading and powerful SEM campaign that is proven to achieve top rankings that last, and attract significantly more traffic and sales.
Our search engine marketing team’s primary objective is to increase your website traffic with targeted customer traffic, obtaining low bounce rates and high conversions. This starts with exceptional campaign consulting including market research, campaign planning, management, implementation and analysis. To be sure that we are providing you with the most effective search engine marketing campaign, we provide extensive monitoring, statistics, analytics and split testing results. This ensures that the dynamic, evolving marketing campaign can help you beat your competitors, increase your online customer base and in turn increase profits.
Our SEM specialists will keep a vigilant eye on your SEM campaign by analyzing all-important data and responses delivered to them by leading campaign management services and software applications. They will monitor complex criteria and, using their expert knowledge and years of experience, they can better guide your campaign to yield more success.
Pay-Per-Click (PPC) is an Internet advertising model that is highly cost-effective as you only pay when people actually click on your advert. We will help you create the perfect keyword optimised advertisement and will advise you on how much to spend on the PPC campaign to get the results you want.
Our search engine marketing team know the quickest routes to successful traffic generation and can help you optimise your website content, adverts and online presence to help you guide as many new visitors to your website as possible. The more traffic your website attracts the more profit you will make selling your products and services.